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Research article

First published 2025-2

Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising

Sreejesh S., Tathagata Ghosh

Australasian Marketing Journal

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Research article

First published 2019-12

The struggles of everyday life: How children view and engage with advertising in mobile games

Carolina Martínez

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2016-6

Motivated Processing of Peripheral Advertising Information in Video Games

Sungwon Chung, Johnny V. Sparks

Communication Research

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Research article

First published 2023-9

Dudes,boobs,and GameCubes: Video game advertising enters adolescence

Megan Condis, Jess Morrissette

Media,Culture & Society

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Research article

First published 2014-12

Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio [...]

Communication & Sport

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Research article

First published 2016-11

Winning versus not Losing: Exploring the Effects of In-Game Advertising Outcome on its Effectiveness

Tathagata Ghosh

Journal of Interactive Marketing

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Research article

First published 1986-12

AMCAAM: A Microcomputer Advertising Strategy Game

John D. Leckenby, Marshall D. Rice

Journal of Marketing Education

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Research article

First published 2009-2

Productive Play 2.0: The Logic of In-Game Advertising

Mark Andrejevic

Media International Australia

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Research article

First published 1992-06

Cigarette Advertising and Regulation: A Game Theoretical Approach

Steven W. Kopp, Lawrence W. Martin, Daniel L. Wardlow

Journal of Macromarketing

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Research article

First published 2011-07

Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall,Brand Attitude,and Purchase Intention

Seung-Chul Yoo, Jorge Peña

Cyberpsychology,Behavior,and Social Networking

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