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1-6 of 6 results for impoverished market segments

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Research article

First published 2009-4

Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments

Nicholas J.C. Santos, Gene R. Laczniak

Journal of Public Policy & Marketing

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Research article

First published 2011-06

Gene R. Laczniak, Nicholas J. C. Santos

Journal of Macromarketing

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Research article

First published 2025

Sujit Raghunathrao Jagadale

Journal of Marketing Education

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Research article

First published 1997-4

Pilar Vergara

International Journal of Social Determinants of Health and Health Services

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Research article

First published 1970-5

John V. Krutilla, Jack L. Knetsch

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2008-7

Ana María Liberali

Human Geography