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Articles (31)

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1-10 of 31 results for impoverished consumers

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Select article: Theory of marketplace morality and impoverished consumers

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Article commentary

First published 2018-9

Theory of marketplace morality and impoverished consumers

Ronald Paul Hill

Marketing Theory

Select article: Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers

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Research article

First published 1997-12

Impoverished Consumers and Consumer Behavior: The Case of AFDC Mothers

Ronald Paul Hill, Debra Lynn Stephens

Journal of Macromarketing

Select article: Compassionate Love,Agape,and Altruism: A New Framework for Understanding and Supporting Impoverished Consumers

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Research article

First published 2002-06

Compassionate Love,Agape,and Altruism: A New Framework for Understanding and Supporting Impoverished Consumers

Ronald Paul Hill

Journal of Macromarketing

Select article: Saving and Well-Being at the Base of the Pyramid

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Research article

First published 2015-8

Saving and Well-Being at the Base of the Pyramid

Kelly D. Martin, Ronald Paul Hill

Journal of Service Research

Select article: Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments

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Research article

First published 2009-4

Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Market Segments

Nicholas J.C. Santos, Gene R. Laczniak

Journal of Public Policy & Marketing

Select article: Developing Market Insights,Ethnographic Research Skills,and Compassion Through Field Studies in Impoverished Markets

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Research article

First published 2025

Developing Market Insights,Ethnographic Research Skills,and Compassion Through Field Studies in Impoverished Markets

Sujit Raghunathrao Jagadale

Journal of Marketing Education

Select article: Reviving consumer-alienation in the discourse of consumers’ negativity

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Research article

First published 2019-11

Reviving consumer-alienation in the discourse of consumers’ negativity

Muhammad Junaid, Fujun Hou, Khalid Hussain

International Journal of Market Research

Select article: Poverty and Materialism: A Look at Impoverished versus Affluent Children

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Research article

First published 2014-4

Poverty and Materialism: A Look at Impoverished versus Affluent Children

Lan Nguyen Chaplin, Ronald Paul Hill, Deborah Roedder John

Journal of Public Policy & Marketing

Select article: The Rent-to-Own Industry and Pricing Disclosure Tactics

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Research article

First published 1998-3

The Rent-to-Own Industry and Pricing Disclosure Tactics

Ronald Paul Hill, David L. Ramp, Linda Silver

Journal of Public Policy & Marketing

Select article: The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

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Research article

First published 2011-06

The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing

Gene R. Laczniak, Nicholas J. C. Santos

Journal of Macromarketing

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