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1-10 of 1385 results for imported brands

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Select article: Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

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Research article

First published 2015-3

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market

Hongzhi Gao, Hongxia Zhang, Xuan Zhang [...]

Journal of International Marketing

Select article: The Importance of the Brand in Brand Extension

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Research article

First published 1994-5

The Importance of the Brand in Brand Extension

Susan M. Broniarczyk, Joseph W. Alba

Journal of Marketing Research

Select article: Examining the Importance of Brand Equity in Professional Sport

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First published 1999-3

Examining the Importance of Brand Equity in Professional Sport

lames M. Gladden, George R. Milne

Sport Marketing Quarterly

Select article: Evidence concerning the Importance of Perceived Brand Differentiation

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Research article

First published 2007-12

Evidence concerning the Importance of Perceived Brand Differentiation

Jenni Romaniuk, Byron Sharp, Andrew Ehrenberg

Australasian Marketing Journal

Select article: Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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Research article

First published 2011-7

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Lucia Malär, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Marketing

Select article: The Importance of Brand Equity in the Business of Marketing Education

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Research article

First published 2025-4

The Importance of Brand Equity in the Business of Marketing Education

Donald R. Bacon

Journal of Marketing Education

Select article: How Important Are Brands? A Cross-Category,Cross-Country Study

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Research article

First published 2010-10

How Important Are Brands? A Cross-Category,Cross-Country Study

Marc Fischer, Franziska Völckner, Henrik Sattler

Journal of Marketing Research

Select article: The importance of brands,commitment,and influencers on purchase intent in the context of online relationships

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Research article

First published 2021-5

The importance of brands,commitment,and influencers on purchase intent in the context of online relationships

Afsaneh Khodabandeh, Cecilia Lindh

Australasian Marketing Journal

Select article: Paul Brand (1914–2003): the surgeon who recognized the importance of pain

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First published 2006-8

Paul Brand (1914–2003): the surgeon who recognized the importance of pain

Ashis Banerjee

Journal of Medical Biography

Select article: The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

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Research article

First published 2009-2

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale

David Sprott, Sandor Czellar, Eric Spangenberg

Journal of Marketing Research

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