Search results: Sage Journals

Restricted accessResearch articleFirst published August, 1995

Consumer Involvement and Deception from Implied Advertising Claims

Gita Venkataramani Johar

Journal of Marketing Research

Restricted accessResearch articleFirst published December, 2018

Miguel Fuster-Márquez, Carmen Gregori-Signes

Discourse & Communication

Restricted accessResearch articleFirst published March, 1999

Anu Mitra, Manoj Hastak, Gary T. Ford [...]

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published October, 1963

Dik Warren Twedt

Journal of Marketing

Restricted accessResearch articleFirst published November, 2002

Yong Seok Sohn, Hangun Joun, Dae Ryun Chang

Journal of Interactive Marketing

Restricted accessResearch articleFirst published September, 2024

Yijing Wang, Linnea Bouroncle

Business and Professional Communication Quarterly

Restricted accessAnnouncementFirst published May, 1977

John F. McElwee, Leonard J. Parsons

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 1990

Russell N. Laczniak, Sanford Grossbart

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published February, 2014

Emmanouela E. Manganari, George J. Siomkos, Adam P. Vrechopoulos

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published May, 2001

Sonya A. Grier, Rohit Deshpandé

Journal of Marketing Research