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Articles (381)

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1-10 of 381 results for implied consumer

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Select article: Consumer Involvement and Deception from Implied Advertising Claims

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Research article

First published 1995-8

Consumer Involvement and Deception from Implied Advertising Claims

Gita Venkataramani Johar

Journal of Marketing Research

Select article: Persuading consumers: The use of conditional constructions in British hotel websites

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Research article

First published 2018-12

Persuading consumers: The use of conditional constructions in British hotel websites

Miguel Fuster-Márquez, Carmen Gregori-Signes

Discourse & Communication

Select article: Why a Marketing Research Code of Ethics?

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Research article

First published 1963-10

Why a Marketing Research Code of Ethics?

Dik Warren Twedt

Journal of Marketing

Select article: Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?

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Research article

First published 1999-3

Can the Educationally Disadvantaged Interpret the FDA-Mandated Nutrition Facts Panel in the Presence of an Implied Health Claim?

Anu Mitra, Manoj Hastak, Gary T. Ford [...]

Journal of Public Policy & Marketing

Select article: A model of consumer information search and online network externalities

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Research article

First published 2002-11

A model of consumer information search and online network externalities

Yong Seok Sohn, Hangun Joun, Dae Ryun Chang

Journal of Interactive Marketing

Select article: The Cognitive Algebra of the Parametric Marginal Desirability Model: A Research Note

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Announcement

First published 1977-5

The Cognitive Algebra of the Parametric Marginal Desirability Model: A Research Note

John F. McElwee, Leonard J. Parsons

Journal of Marketing Research

Select article: An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

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Research article

First published 1990-1

An Assessment of Assumptions Underlying the Reasonable Consumer Element in Deceptive Advertising Policy

Russell N. Laczniak, Sanford Grossbart

Journal of Public Policy & Marketing

Select article: To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism

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Research article

First published 2024-9

To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism

Yijing Wang, Linnea Bouroncle

Business and Professional Communication Quarterly

Select article: Perceived Consumer Navigational Control in Travel Websites

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Research article

First published 2014-2

Perceived Consumer Navigational Control in Travel Websites

Emmanouela E. Manganari, George J. Siomkos, Adam P. Vrechopoulos

Journal of Hospitality & Tourism Research

Select article: Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

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Research article

First published 2001-5

Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

Sonya A. Grier, Rohit Deshpandé

Journal of Marketing Research

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