You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (59)

Journals (0)

1-10 of 59 results for implicit advertising

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions

Retricted access

Research article

First published 2014-2

Source attribution and credibility of health and appearance exercise advertisements: Relationship with implicit and explicit attitudes and intentions

Tanya R Berry, Chris Shields

Journal of Health Psychology

Select article: Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands

Open access

Research article

First published 2021-4

Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands

Helena Lawrence, Adrian Furnham, Alastair McClelland

Perceptual and Motor Skills

Select article: Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective

Retricted access

Research article

First published 2018-4

Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective

Olivier Trendel, Marc Mazodier, Kathleen D. Vohs

Journal of Marketing Research

Select article: Implicit Memory Measures for Web Advertising Effectiveness

Retricted access

Other

First published 2007-3

Implicit Memory Measures for Web Advertising Effectiveness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

Select article: Can I Live Up to That Ad? Impact of Implicit Theories of Ability on Service Employees’ Responses to Advertising

Retricted access

Research article

First published 2010-5

Can I Live Up to That Ad? Impact of Implicit Theories of Ability on Service Employees’ Responses to Advertising

Daniel Wentzel, Sven Henkel, Torsten Tomczak

Journal of Service Research

Select article: Unconscious processing of Web advertising: Effects on implicit memory,attitude toward the brand,and consideration set

Retricted access

Research article

First published 2008-5

Unconscious processing of Web advertising: Effects on implicit memory,attitude toward the brand,and consideration set

Chan Yun Yoo

Journal of Interactive Marketing

Select article: Self-Presentation in Personal Advertisements: The Influence of Implicit Notions of Attraction and Role Expectations

Retricted access

Research article

First published 1988-05

Self-Presentation in Personal Advertisements: The Influence of Implicit Notions of Attraction and Role Expectations

Richard Koestner, Ladd Wheeler

Journal of Social and Personal Relationships

Select article: Implicit Memory for Radio Advertising

Retricted access

Research article

First published 1998-12

Implicit Memory for Radio Advertising

Timothy J. Perfect, Alex Edwards

Psychological Reports

Select article: The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model

Retricted access

Research article

First published 2017-6

The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model

Jörg Matthes, Desirée Schmuck

Communication Research

Select article: Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Retricted access

Research article

First published 2015-8

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou [...]

Journal of Marketing Research

1
2
3
•••
6
10 / page

Article type

Publication date

Subjects

Access