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Articles (55)

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1-10 of 55 results for image congruity

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Select article: Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

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Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

Select article: The Relationship between Shopping Mall Image and Congruity on Customer Behaviour: Evidence from Indonesia

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Research article

First published 2016-5

The Relationship between Shopping Mall Image and Congruity on Customer Behaviour: Evidence from Indonesia

Thomas S. Kaihatu, Mark T. Spence

Australasian Marketing Journal

Select article: Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations,Destination Image,and Visitor Image Congruity

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Research article

First published 2022-5

Understanding Potential and Repeat Visitors’ Travel Intentions: The Roles of Travel Motivations,Destination Image,and Visitor Image Congruity

Dila Maghrifani, Fang Liu, Joanne Sneddon

Journal of Travel Research

Select article: Destination Image,Self-Congruity,and Travel Behavior: Toward an Integrative Model

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Research article

First published 2000-05

Destination Image,Self-Congruity,and Travel Behavior: Toward an Integrative Model

M. Joseph Sirgy, Chenting Su

Journal of Travel Research

Select article: Individualism/collectivism as a moderating factor to the self-image congruity concept

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Research article

First published 2004-01

Individualism/collectivism as a moderating factor to the self-image congruity concept

Stephen W. Litvin, Goh Hwai Kar

Journal of Vacation Marketing

Select article: The Role of Self- and Functional Congruity in Cruising Intentions

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Research article

First published 2011-1

The Role of Self- and Functional Congruity in Cruising Intentions

Kam Hung, James F. Petrick

Journal of Travel Research

Select article: Nurturing Job Crafting Behaviour and Thriving at Work: A Congruity Theory Perspective

Open access

Research article

First published 2025

Nurturing Job Crafting Behaviour and Thriving at Work: A Congruity Theory Perspective

Adil Zahoor

Vikalpa: The Journal for Decision Makers

Select article: ‘Cultural proximity’ as a determinant of destination image

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Other

First published 2010-10

‘Cultural proximity’ as a determinant of destination image

Elisabeth Kastenholz

Journal of Vacation Marketing

Select article: Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

Select article: An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

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Research article

First published 2023-12

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Yoon Heo, Zack P. Pedersen, Antonio S. Williams [...]

Sport Marketing Quarterly

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