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Articles (1612)

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1-10 of 1612 results for identity marketing

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Select article: Marketing of Belief: Intertextual Construction of Network Marketers' identities

Retricted access

Research article

First published 2001-07

Marketing of Belief: Intertextual Construction of Network Marketers' identities

KENNETH C.C. KONG

Discourse & Society

Select article: Buffering Organizational Identity in the Marketing Culture

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Research article

First published 1995-7

Buffering Organizational Identity in the Marketing Culture

Lars Thøger Christensen

Organization Studies

Select article: Mapping the Play of Organizational Identity in Foreign Market Adaptation

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Research article

First published 2012-11

Mapping the Play of Organizational Identity in Foreign Market Adaptation

Julien Cayla, Lisa Peñaloza

Journal of Marketing

Select article: Free Market Ideology and New Women’s Identities in Post-socialist Ukraine

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Research article

First published 2001-02

Free Market Ideology and New Women’s Identities in Post-socialist Ukraine

Tatiana Zhurzhenko

European Journal of Women's Studies

Select article: Toward a theory of entry in moral markets: The role of social movements and organizational identity

Open access

Research article

First published 2020-2

Toward a theory of entry in moral markets: The role of social movements and organizational identity

Panayiotis (Panikos) Georgallis, Brandon Lee

Strategic Organization

Select article: Entrepreneurship,Identity,and the Transformation of Marketing Systems

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Research article

First published 2017-3

Entrepreneurship,Identity,and the Transformation of Marketing Systems

Kenji Klein

Journal of Macromarketing

Select article: How Education Shapes Ethics in Network Marketing: The Role of Identity and Training

Open access

Research article

First published 2024-4

How Education Shapes Ethics in Network Marketing: The Role of Identity and Training

Yixia Lu, Yani Dong, Haiyan Guo [...]

Sage Open

Select article: From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation

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Research article

First published 2019-3

From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation

Sofia Ulver

Journal of Macromarketing

Select article: Managing the ambiguous and conflicting identities of `upline' and `downline' in a network marketing firm

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Other

First published 2002-02

Managing the ambiguous and conflicting identities of `upline' and `downline' in a network marketing firm

Kenneth C.C. Kong

Discourse Studies

Select article: A Comprehensive Typology of Ethnic Identities: Implications for Marketing and Public Policy

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Research article

First published 2015-9

A Comprehensive Typology of Ethnic Identities: Implications for Marketing and Public Policy

Denver D'Rozario, Guang Yang

Journal of Public Policy & Marketing

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