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1-4 of 4 results for hyperconnected consumers

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Research article

First published 2020-9

Fashion consumers’ channel-hopping profiles by psychographics and demographics

Stacy H Lee, Sojin Jung

International Journal of Market Research

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Research article

First published 2020-3

Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp [...]

Journal of Marketing

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Research article

First published 2013-4

Arthur J. O’Connor

Social Science Computer Review

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Research article

First published 2021-1

Mukta Srivastava, Sreeram Sivaramakrishnan, Gordhan K. Saini

IIM Kozhikode Society & Management Review