Search results

Articles (4)

Journals (0)

1-4 of 4 results for hyperconnected consumers

Sort by:

Relevance

Select all

Sort by:

Relevance

Restricted accessResearch articleFirst published September, 2020

Fashion consumers’ channel-hopping profiles by psychographics and demographics

Stacy H Lee, Sojin Jung

International Journal of Market Research

Restricted accessResearch articleFirst published March, 2020

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp [...]

Journal of Marketing

Restricted accessResearch articleFirst published April, 2013

The Power of Popularity

Arthur J. O’Connor

Social Science Computer Review

Restricted accessResearch articleFirst published January, 2021

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

Mukta Srivastava, Sreeram Sivaramakrishnan, Gordhan K. Saini

IIM Kozhikode Society & Management Review

Search results

Articles (4)

Journals (0)

1-4 of 4 results for hyperconnected consumers

Sort by:

Relevance

Select all

Sort by:

Relevance

Restricted accessResearch articleFirst published September, 2020

Fashion consumers’ channel-hopping profiles by psychographics and demographics

Stacy H Lee, Sojin Jung

International Journal of Market Research

Restricted accessResearch articleFirst published March, 2020

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp [...]

Journal of Marketing

Restricted accessResearch articleFirst published April, 2013

The Power of Popularity

Arthur J. O’Connor

Social Science Computer Review

Restricted accessResearch articleFirst published January, 2021

The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

Mukta Srivastava, Sreeram Sivaramakrishnan, Gordhan K. Saini

IIM Kozhikode Society & Management Review