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Research article

First published 2007-12

The Effect of Hyperchoice on the Consumer and the Moderating Effect of the Brand: An Application in the Jewelry Market

Fabrice Larceneux, Sophie Rieunier, André Fady

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2015-3

Marie-Eve Laporte, Géraldine Michel, Sophie Rieunier

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2015-1

Marie-Eve Laporte, Géraldine Michel, Sophie Rieunier

Recherche et Applications en Marketing (French Edition)