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Research article

First published 1996-11

Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data

Sachin Gupta, Pradeep Chintagunta, Anil Kaul [...]

Journal of Marketing Research

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Research article

First published 2011-11

An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data

Sungho Cho, Minyong Lee, Taeyeon Yoon [...]

International Journal of Sport Finance

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Research article

First published 1994-5

Understanding Brand Competition Using Micro and Macro Scanner Data

Gary J. Russell, Wagner A. Kamakura

Journal of Marketing Research

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Research article

First published 2001-10

The Impact of Brand Extension Introduction on Choice

Vanitha Swaminathan, Richard J. Fox, Srinivas K. Reddy

Journal of Marketing

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Research article

First published 2000-8

The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data

Harald J. Van Heerde, Peter S.H. Leeflang, Dick R. Wittink

Journal of Marketing Research

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Research article

First published 1994-5

Heterogeneous Logit Model Implications for Brand Positioning

Pradeep K. Chintagunta

Journal of Marketing Research

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Research article

First published 1993-5

A Bayesian Approach to Estimating Household Parameters

Peter E. Rossi, Greg M. Allenby

Journal of Marketing Research

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Research article

First published 1994-2

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

Sachin Gupta, Pradeep K. Chintagunta

Journal of Marketing Research

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Research article

First published 1990-8

An Elimination by Aspects Model of Consumer Response to Promotion Calibrated on UPC Scanner Data

Peter S. Fader, Leigh Mcalister

Journal of Marketing Research

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Research article

First published 2004-5

Model of Brand Choice with a No-Purchase Option Calibrated to Scanner-Panel Data

Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev

Journal of Marketing Research

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