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Articles (572)

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1-10 of 572 results for hotel positioning

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Select article: The impact of positioning on click-through-rates in hotel metasearch engines

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Research article

First published 2022-4

The impact of positioning on click-through-rates in hotel metasearch engines

Oriol Anguera-Torrell, Claudia Langer

Journal of Vacation Marketing

Select article: Strategic distance and hotel popularity: Moderating effects of brand positioning

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First published 2025

Strategic distance and hotel popularity: Moderating effects of brand positioning

Jun Yu, Jaehyun You, Jungwon Lee

Tourism and Hospitality Research

Select article: Positioning five-star hotels in city destinations: The case of Istanbul,Turkey

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Research article

First published 2023-4

Positioning five-star hotels in city destinations: The case of Istanbul,Turkey

Hanım Kader Şanlıöz-Özgen, Metin Kozak

Tourism and Hospitality Research

Select article: A Positioning Analysis of Hotel Brands

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First published 1995-12

A Positioning Analysis of Hotel Brands

Chekitan S. Dev, Michael S. Morgan, Stowe Shoemaker

Cornell Hospitality Quarterly

Select article: Mere Position Effect in Booking Hotels Online

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First published 2016-3

Mere Position Effect in Booking Hotels Online

Eyal Ert, Aliza Fleischer

Journal of Travel Research

Select article: Reconsidering resort fees: Exploring their positive signaling value in hotel pricing strategies

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Research article

First published 2025

Reconsidering resort fees: Exploring their positive signaling value in hotel pricing strategies

Nicolas Jankuhn, Yunmei Kuang, Woojong Sim

Tourism and Hospitality Research

Select article: Are Hotel Guests Altruistic? How Positive Review Disconfirmation Affects Consumers’ Online Review Behavior

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Research article

First published 2023-3

Are Hotel Guests Altruistic? How Positive Review Disconfirmation Affects Consumers’ Online Review Behavior

Hengyun Li, Fang Meng, Simon Hudson

Journal of Hospitality & Tourism Research

Select article: Hotel Repositioning through Property Renovation

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Research article

First published 2002-12

Hotel Repositioning through Property Renovation

Ahmed Hassanien, Tom Baum

Tourism and Hospitality Research

Select article: The Positioning Statement for Hotels

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Research article

First published 1981-03

The Positioning Statement for Hotels

Robert C. Lewis

Cornell Hospitality Quarterly

Select article: Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention

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Research article

First published 2021-7

Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention

Sabrina M Hegner, Carlotta Lotze, Ardion Daroca Beldad

Tourism and Hospitality Research

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