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1-7 of 7 results for hotel endorser

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Research article

First published 2008-01

Understanding the use of celebrity endorsers for hospitality firms

Vincent P. Magnini, Earl D. Honeycutt, Ashley M. Cross

Journal of Vacation Marketing

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Research article

First published 2019-11

Microcelebrity: The Impact of Information Source,Hotel Type,and Misleading Photos on Consumers’ Responses

Lu Zhang, Pei-Jou Kuo, Michael McCall

Cornell Hospitality Quarterly

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Research article

First published 2001-08

How Constitutive Legitimation,Sociopolitical Legitimation,and Competition Affected Foundings of Singapore Hotels,1832 to 1997

Albert C. Y. Teo

Journal of Hospitality & Tourism Research

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Research article

First published 2011-1

Factors Determining Hotel Selection: Online Behaviour by Leisure Travellers

Peter Jones, Meng-Mei Chen

Tourism and Hospitality Research

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Research article

First published 2024-4

“I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness

Junyun Liao, Siying He, Wenting Feng [...]

Journal of Travel Research

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Research article

First published 2025

Why Do Consumers Hesitate to Choose Green Hotels? The Role of Psychology of Ambivalence

Hsin-Hui “Sunny” Hu, Hsin-Yi Hu, H. G. Parsa

Journal of Hospitality & Tourism Research

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Research article

First published 2025-1

Excited or Calm? Effects of Endorsers’ Emotions on Tourists’ Impulsive Buying

Xiaoyan Luo, Xing (Stella) Liu, Lisa C. Wan

Journal of Travel Research