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Articles (18)

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1-10 of 18 results for hotel brand personality

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Select article: Hotel brand personality and brand quality

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: Differentiating with brand personality in economy hotel segment

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Research article

First published 2014-10

Differentiating with brand personality in economy hotel segment

Xiangping Li, Chih-Lun (Alan) Yen, Muzaffer Uysal

Journal of Vacation Marketing

Select article: How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media

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Research article

First published 2025-10

How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media

Hans Ruppelt, Sofia Almeida, Ana Cláudia Campos

Journal of Vacation Marketing

Select article: ExploringHotel Vibes:Dimensions and Scale Development Hotel Personality

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Research article

First published 2024-12

ExploringHotel Vibes:Dimensions and Scale Development Hotel Personality

Joo Young Kim, Yerin Yhee, Sung-Byung Yang

Journal of Smart Tourism

Select article: The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

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Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

Select article: Corrigendum to “[How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media]”

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Correction

First published 2025-1

Corrigendum to “[How about meeting Fernando Pessoa? A journey into hotel brand anthropomorphism and personality on social media]”

Journal of Vacation Marketing

Select article: “The People Make the Brand”

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Research article

First published 2014-2

“The People Make the Brand”

Scott A. Hurrell, Dora Scholarios

Journal of Service Research

Select article: Effect of internal branding on employee brand commitment and behavior in hospitality

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Research article

First published 2015-10

Effect of internal branding on employee brand commitment and behavior in hospitality

Jen-Te Yang, Chin-Sheng Wan, Chi-Wei Wu

Tourism and Hospitality Research

Select article: The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels

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Research article

First published 2024-11

The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels

Juhee Kang, Heejung Ro

Journal of Hospitality & Tourism Research

Select article: Hotel-Restaurant Co-Branding

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Research article

First published 1997-10

Hotel-Restaurant Co-Branding

Juliette M. Boone

Cornell Hospitality Quarterly

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