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Articles (33)

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1-10 of 33 results for hotel brand loyalty

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Select article: Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

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Research article

First published 2022-6

Assessing the Impact of Brand Equity and Demographic Characteristics on Brand Loyalty: The Mediating Role Played By Customer Experience in United Arab Emirates’ Hotel Industry

Mohammed T. Nuseir

Journal of Hospitality & Tourism Research

Select article: The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels

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First published 2024-11

The Role of Brand Authenticity and Existential Authenticity in Building Brand Loyalty Toward LGBT-Friendly Hotels

Juhee Kang, Heejung Ro

Journal of Hospitality & Tourism Research

Select article: Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

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First published 2020-2

Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

Makarand Mody, Lydia Hanks

Journal of Travel Research

Select article: Hotel brand personality and brand quality

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First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: The effect of multiple hotel brand extensions

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First published 2015-1

The effect of multiple hotel brand extensions

Patcharaporn Mahasuweerachai, Hailin Qu

Tourism and Hospitality Research

Select article: The psychology of vacationers’ hotel brand choice in a post-pandemic world

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First published 2023-4

The psychology of vacationers’ hotel brand choice in a post-pandemic world

Jinkyung Jenny Kim, Myong Jae Lee, Heesup Han

Journal of Vacation Marketing

Select article: Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

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First published 2020-2

Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

Minjung Shin, Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Social justice or social stigma? Hotel customers’ perception on branded hotel used as quarantine facility

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First published 2024-6

Social justice or social stigma? Hotel customers’ perception on branded hotel used as quarantine facility

Fu Chieh Hsu, Elizabeth Agyeiwaah, Jing Liu [...]

Journal of Hospitality & Tourism Research

Select article: Customer Engagement With Tourism Brands

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First published 2014-8

Customer Engagement With Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley Sparks

Journal of Hospitality & Tourism Research

Select article: The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

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First published 2005-11

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki-Joon Back

Journal of Hospitality & Tourism Research

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