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Retricted access

Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2023-1

A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketing Strategy

Yen-Chieh Chen, Meng-Chien Li, Shou-Der Weng [...]

Sage Open

Open access

Research article

First published 2025

Snap,share,engage: AI-assisted temporal topic and engagement analysis of visual communication of luxury hotels

Katarzyna Minor, Richard Wheeler, Jelena Mušanović [...]

Journal of Vacation Marketing

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Research article

First published 2005-11

The Effects of Image Congruence on Customers’ Brand Loyalty in the Upper Middle-Class Hotel Industry

Ki-Joon Back

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

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Research article

First published 2022-2

Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

Sann Ryu, Yun-na Park, Jungkun Park

Cornell Hospitality Quarterly

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Research article

First published 1999-07

Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

Paul D. Rompf

Journal of Vacation Marketing

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Research article

First published 2017-4

Customer-based brand equity building

Maja Šerić, Irene Gil-Saura, Josip Mikulić

Journal of Vacation Marketing

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Research article

First published 2022-2

How Does Service Climate Influence Hotel Employees’ Brand Citizenship Behavior? A Social Exchange and Social Identity Perspective

Hung Trong Hoang

Australasian Marketing Journal

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Research article

First published 2010-7

Hotel Restaurant Dining: The Relationship between Perceived Value and Intention to Purchase

Ann Suwaree Ashton, Noel Scott, David Solnet [...]

Tourism and Hospitality Research

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