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1-10 of 68 results for hotel advertising

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Select article: The Effectiveness of Environmental Advertising in the Hotel Industry

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Research article

First published 2012-5

The Effectiveness of Environmental Advertising in the Hotel Industry

Hsin-Hui “Sunny” Hu

Cornell Hospitality Quarterly

Select article: The effect of advertising on market share instability in the hotel industry

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First published 2017-2

The effect of advertising on market share instability in the hotel industry

Chiang-Ming Chen, Yu-Chen Lin, Ho-Wen Yang

Tourism Economics

Select article: The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

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Research article

First published 2020-11

The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments

Safak Sahin, Seyhmus Baloglu, Esra Topcuoglu

Cornell Hospitality Quarterly

Select article: Advertising,Price and Hotel Service Quality: A Signalling Perspective

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Research article

First published 2014-10

Advertising,Price and Hotel Service Quality: A Signalling Perspective

Hsien-Hung Chiu, Chiang-Ming Chen

Tourism Economics

Select article: Neuromarketing,Subliminal Advertising,and Hotel Selection: An EEG Study

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Research article

First published 2020-11

Neuromarketing,Subliminal Advertising,and Hotel Selection: An EEG Study

Liwei Hsu, Yen-Jung Chen

Australasian Marketing Journal

Select article: Brand strategy scope and advertising spending: The more the better?

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Research article

First published 2021-2

Brand strategy scope and advertising spending: The more the better?

Ricardo Sellers-Rubio, Aurora Calderón-Martínez

Tourism Economics

Select article: How Does Advertising Affect the Price Elasticity of Lodging Demand? Evidence from Taiwan

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Research article

First published 2015-10

How Does Advertising Affect the Price Elasticity of Lodging Demand? Evidence from Taiwan

Chiang-Ming Chen, Yu-Chen Lin, Yi-Chun Tsai

Tourism Economics

Select article: Examining the moderating role of rational-versus emotional-focused websites

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First published 2014-4

Examining the moderating role of rational-versus emotional-focused websites

Michael Lwin, Ian Phau, Yu-An Huang [...]

Journal of Vacation Marketing

Select article: Do Emotional Appeals Work for Hotels? An Exploratory Study

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Research article

First published 2001-02

Do Emotional Appeals Work for Hotels? An Exploratory Study

Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Expectation Formation in Case of Newer Hotels

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Research article

First published 2016-2

Expectation Formation in Case of Newer Hotels

Prithwiraj Nath, James Devlin, Veronica Reid

Journal of Travel Research

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