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Review article

First published 2025-12

Hedonic Consumers’ Privacy in Online Shopping: A Systematic Literature Review

G. M. Shafayet Ullah, Sameer Kumar, Fumitaka Furuoka

Millennial Asia

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Research article

First published 2026-1

Understanding Consumer Preferences for Hedonic Furniture: A Push-Pull-Mooring Analysis

Shanxue Gao, Lianfan Wu

Empirical Studies of the Arts

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Research article

First published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

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Research article

First published 2003-8

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann

Journal of Marketing Research

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Research article

First published 2000-2

Consumer Choice between Hedonic and Utilitarian Goods

Ravi Dhar, Klaus Wertenbroch

Journal of Marketing Research

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Research article

First published 2011-10

Fashion Leadership and Hedonic Shopping Motivations of Female Consumers

Hye-Shin Kim, Heesook Hong

Clothing and Textiles Research Journal

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Research article

First published 2017-06

Understanding Consumer Interaction on Instagram: The Role of Satisfaction,Hedonism,and Content Characteristics

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2023

Hedonic Motivation and Ducoffe’s Web Advertising Model in Estimating Consumer Purchase Intention

Nagarajan Shanmugavel

Global Business Review

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Research article

First published 2015-11

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend [...]

Journal of Marketing

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Research article

First published 2020-6

The Impact of Hedonic and Meaningful Messages on Sport Consumers’ Responses to Athlete Foundations: A Focus on Fan Identification Level

Wonseok (Eric) Jang, Daehwan Kim, Joon Sung Lee [...]

Communication & Sport

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