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Retricted access

Research article

First published 2018-1

Effect of Credible Reviews on Brand Image: A Mixed Method Approach

Uttam Chakraborty, Savita Bhat

IIM Kozhikode Society & Management Review

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Research article

First published 2017-12

Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set

Rajeev Batra, Y. Charles Zhang, Nilüfer Z. Aydinoğlu [...]

Journal of Marketing Research

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Research article

First published 2026-1

Understanding Consumer Preferences for Hedonic Furniture: A Push-Pull-Mooring Analysis

Shanxue Gao, Lianfan Wu

Empirical Studies of the Arts

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Research article

First published 2023-9

Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Felipe M. Affonso, Chris Janiszewski

Journal of Marketing

Open access

Research article

First published 2017-10

How Brand Post Content Contributes to User'S Facebook Brand-Page Engagement. The Experiential Route of Active Participation

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo

BRQ Business Research Quarterly

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Research article

First published 2025-11-17

Case study Apple: Exploring the effects of brand power through nudge theory

Indrani Sudhindra Neglur, P S Rajeswari

Journal of Information Technology Teaching Cases

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Research article

First published 2025

Engaging guests for a greener tomorrow: Examining the role of hotel chatbots in encouraging pro-environmental behavior

Deeksha Singh, Sambashiva Rao Kunja

Tourism and Hospitality Research

Open access

Research article

First published 2025

Snap,share,engage: AI-assisted temporal topic and engagement analysis of visual communication of luxury hotels

Katarzyna Minor, Richard Wheeler, Jelena Mušanović [...]

Journal of Vacation Marketing

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