You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (20)

Journals (0)

1-10 of 20 results for hedonic/utilitarian decision making

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations

Retricted access

Research article

First published 2024-8

When Post Hoc Explanation Knocks: Consumer Responses to Explainable AI Recommendations

Changdong Chen, Allen Ding Tian, Ruochen Jiang

Journal of Interactive Marketing

Select article: Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

Retricted access

Research article

First published 2015-11

Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customer's Decision-making Process

Abdul R. Ashraf, Narongsak (Tek) Thongpapanl

Journal of Interactive Marketing

Select article: Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Retricted access

Research article

First published 2022-1

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Chiara Longoni, Luca Cian

Journal of Marketing

Select article: Smart Apparel Shopping

Retricted access

Research article

First published 2016-1

Smart Apparel Shopping

Kelly Green Atkins, Youn-Kyung Kim

Clothing and Textiles Research Journal

Select article: How Attribute Quantity Influences Option Choice

Retricted access

Research article

First published 2012-12

How Attribute Quantity Influences Option Choice

Aner Sela, Jonah Berger

Journal of Marketing Research

Select article: Giving against the Odds: When Tempting Alternatives Increase Willingness to Donate

Retricted access

Research article

First published 2015-2

Giving against the Odds: When Tempting Alternatives Increase Willingness to Donate

Jennifer Savary, Kelly Goldsmith, Ravi Dhar

Journal of Marketing Research

Select article: Online Peer and Editorial Recommendations,Trust,and Choice in Virtual Markets

Retricted access

Research article

First published 2005-8

Online Peer and Editorial Recommendations,Trust,and Choice in Virtual Markets

Donnavieve Smith, Satya Menon, K. Sivakumar

Journal of Interactive Marketing

Select article: The past of predicting the future: A review of the multidisciplinary history of affective forecasting

Retricted access

Research article

First published 2021-7

The past of predicting the future: A review of the multidisciplinary history of affective forecasting

History of the Human Sciences

Select article: Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Retricted access

Research article

First published 2019-1

Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Maren Becker, Nico Wiegand, Werner J. Reinartz

Journal of Marketing

Select article: Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

Retricted access

Research article

First published 2009-3

Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

Yonca Limon, Lynn R. Kahle, Ulrich R. Orth

Journal of International Marketing

1
2
10 / page

Article type

Publication date

Subjects

Access