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Select article: Examining Pareto Law across department store shoppers

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Research article

First published 2023-9

Examining Pareto Law across department store shoppers

Arry Tanusondjaja, Jenni Romaniuk, Magda Nenycz-Thiel [...]

International Journal of Market Research

Select article: The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?

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Research article

First published 2020-5

The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?

John Dawes

Australasian Marketing Journal

Select article: Exploring the past Behaviour of New Brand Buyers

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Research article

First published 2016

Exploring the past Behaviour of New Brand Buyers

Arry Tanusondjaja, Giang Trinh, Jenni Romaniuk

International Journal of Market Research

Select article: How can each brand’s buyer base buy the category at above the average rate?

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Research article

First published 2022-11

How can each brand’s buyer base buy the category at above the average rate?

International Journal of Market Research

Select article: Correlates of Buying Behavior for Grocery Products

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Research article

First published 1967-10

Correlates of Buying Behavior for Grocery Products

Ronald E. Frank

Journal of Marketing

Select article: Predicting Variation in Repertoire Size with the NBD Model

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Research article

First published 2014-5

Predicting Variation in Repertoire Size with the NBD Model

Giang Trinh

Australasian Marketing Journal

Select article: The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

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Research article

First published 2007-10

The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty

Yuping Liu

Journal of Marketing

Select article: Black Homebuying after the Crisis: Appreciation Patterns in Fifteen Large Metropolitan Areas

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Research article

First published 2019-9

Black Homebuying after the Crisis: Appreciation Patterns in Fifteen Large Metropolitan Areas

Dan Immergluck, Stephanie Earl, Allison Powell

City & Community

Select article: The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution

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Research article

First published 2023-11

The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution

Fangfei Guo, Yan Liu

Journal of Marketing

Select article: Human Factors Problems in Heavy Manufacturing as Perceived by Manufacturing Engineers

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Research article

First published 1982-10

Human Factors Problems in Heavy Manufacturing as Perceived by Manufacturing Engineers

S. Keith Adams

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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