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Retricted access

Research article

First published 2013-11

Effectiveness of disease awareness advertising in emerging economy: Views of health care professionals of India

Saikat Banerjee, Sampada Kumar Dash

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Review article

First published 2025

Evaluating Advertising Strategies for Sexual and Reproductive Health Care After Sexual Violence: A Systematic Review

Aliyu Abubakar, Oluseyi Ayinde, Jonathan D.C. Ross [...]

Trauma,Violence,& Abuse

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Research article

First published 2024-1

The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries

Tae Jung Yoon, TI Tongil Kim

Journal of Marketing

Free access

Research article

First published 2008-8

Advertising by Nonprofit Health Care Organizations

INQUIRY: The Journal of Health Care Organization,Provision,and Financing

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Research article

First published 2021-9

CHECK UP: A student-designed model for creating innovative patient education materials that your patients will actually use

Megan M Cory, Kevin S Cory, Wasif A Osmani [...]

The International Journal of Psychiatry in Medicine

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Research article

First published 2018-9

Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Dong-Jenn Yang

Social Marketing Quarterly

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Research article

First published 1992-4

Pharmaceutical Manufacturers and Self-Regulation of Drug Advertising and Promotion

Gerald J. Mossinghoff

Journal of Drug Issues

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Research article

First published 1992-4

Drug Promotion in Self-Care and Self-Medication

Bernard Sorofman

Journal of Drug Issues

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Research article

First published 2004-12

The Information Utility of DTC Prescription Drug Advertising

Jisu Huh, Denise E. DeLorme, Leonard N. Reid

Journalism & Mass Communication Quarterly

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Research article

First published 1993-2

The Impact of Advertising on Price and Practice Volume-A Case Study of Dental Markets

Ik-Whan Kwon, Scott R. Safranski, Joe H. Kim

Health Services Management Research

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