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Research article

First published 2026

Marketing's Moral Myopia: A Normative Critique of Harmful Product Marketing through the Lens of the AMA Definition

Leah Watkins, Robert Aitken

Journal of Macromarketing

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Research article

First published 2015-9

Should Ad Spending Increase or Decrease before a Recall Announcement? The Marketing–Finance Interface in Product-Harm Crisis Management

Haibing Gao, Jinhong Xie, Qi Wang [...]

Journal of Marketing

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Research article

First published 1997-7

Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability

N. Craig Smith, Elizabeth Cooper-Martin

Journal of Marketing

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Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

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Research article

First published 2014-11

Service Failure Severity,Customer Satisfaction,and Market Share

Timothy L. Keiningham, Forrest V. Morgeson, Lerzan Aksoy [...]

Journal of Service Research

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Research article

First published 2011-4

Consumer learning in a turbulent Market environment: Modeling Consumer Choice Dynamics after a Product-harm Crisis

Yi Zhao, Ying Zhao, Kristiaan Helsen

Journal of Marketing Research

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Research article

First published 2023-4

Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets

Xiaogang Che, Hajime Katayama, Peter Lee

Journal of Marketing Research

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Other

First published 2003-09

The Harm Chain

Michael Jay Polonsky, Les Carlson, Marie-Louise Fry

Marketing Theory

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Research article

First published 1997-12

Ethical Implications of Target Market Selection

Terri L. Rittenburg, Madhavan Parthasarathy

Journal of Macromarketing

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Research article

First published 2022-12

The Battle between Commercial Marketing and Social Marketing

Philip Kotler

Social Marketing Quarterly

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