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Articles (64)

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1-10 of 64 results for hard sell

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Select article: Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers

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Research article

First published 2010-6

Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers

Shintaro Okazaki, Barbara Mueller, Charles R. Taylor

Journal of International Marketing

Select article: Costs and Benefits of Hard-Sell

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Research article

First published 1995-2

Costs and Benefits of Hard-Sell

Wujin Chu, Eitan Gerstner, James D. Hess

Journal of Marketing Research

Select article: On Misunderstanding the Hard Sell

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Other

First published 1987-05

On Misunderstanding the Hard Sell

Trevor Pinch, Colin Clark

Sociology

Select article: Hard or Soft Sell?

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Research article

First published 1957-1

Hard or Soft Sell?

Theology Today

Select article: Hard Sell for "ACT Theory"

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Other

First published 1986-07

Hard Sell for "ACT Theory"

Arnold A. Lazarus

The Counseling Psychologist

Select article: Why is God such a hard sell?

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Other

First published 2005-06

Why is God such a hard sell?

Greg Watts

British Journalism Review

Select article: The Hard Sell: An Ethnographic Study of the Direct Selling Industry

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Product review

First published 2007-7

The Hard Sell: An Ethnographic Study of the Direct Selling Industry

Barbara A. Misztal

Contemporary Sociology: A Journal of Reviews

Select article: Hard Sell,Soft Sell: Men Read Viagra Ads

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Research article

First published 2003-8

Hard Sell,Soft Sell: Men Read Viagra Ads

Tiina Vares, Annie Potts, Nicola Gavey [...]

Media International Australia

Select article: Hard Sell: Work and Resistance in Retail Chains

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Product review

First published 2018-3

Hard Sell: Work and Resistance in Retail Chains

Rachel Meyer

Contemporary Sociology: A Journal of Reviews

Select article: BYJU’S Survival at Stake: A Founder’s Dilemma

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Case report

First published 2025

BYJU’S Survival at Stake: A Founder’s Dilemma

Avil Saldanha, Rekha Aranha, Ananthalakshmi M

Asian Journal of Management Cases

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