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Open accessResearch articleFirst published April, 2024

Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication

Zoe Olbermann, Fabian Mayer, Holger Schramm

Social Media + Society

Restricted accessResearch articleFirst published February, 2023

The influence of greenfluencer credibility on green purchase behaviour ( Influencia de la credibilidad del greenfluencer en el comportamiento de compra de productos verdes )

Judith Cavazos-Arroyo, Alejandro Melchor-Ascencio

PsyEcology: Bilingual Journal of Environmental Psychology

Restricted accessResearch articleFirst published November, 2024

The “greenfluence”: Following environmental influencers,parasocial relationships,and youth’s participation behavior

Heleen Dekoninck, Desirée Schmuck

New Media & Society

Restricted accessResearch articleFirst published November, 2021

More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers

Matthew Pittman, Annika Abell

Journal of Interactive Marketing

Search results

Articles (4)

Journals (0)

1-4 of 4 results for greenfluencer

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Relevance

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Sort by:

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Open accessResearch articleFirst published April, 2024

Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication

Zoe Olbermann, Fabian Mayer, Holger Schramm

Social Media + Society

Restricted accessResearch articleFirst published February, 2023

The influence of greenfluencer credibility on green purchase behaviour ( Influencia de la credibilidad del greenfluencer en el comportamiento de compra de productos verdes )

Judith Cavazos-Arroyo, Alejandro Melchor-Ascencio

PsyEcology: Bilingual Journal of Environmental Psychology

Restricted accessResearch articleFirst published November, 2024

The “greenfluence”: Following environmental influencers,parasocial relationships,and youth’s participation behavior

Heleen Dekoninck, Desirée Schmuck

New Media & Society

Restricted accessResearch articleFirst published November, 2021

More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers

Matthew Pittman, Annika Abell

Journal of Interactive Marketing