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1-4 of 4 results for greenfluencer

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Select article: Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication

Open access

Research article

First published 2024-4

Greenfluencing Through the Power of Emotions? Impact of Message Frames and Emotionally Matching Background Music on the Effectiveness of Influencers’ Environmental Communication

Zoe Olbermann, Fabian Mayer, Holger Schramm

Social Media + Society

Select article: The influence of greenfluencer credibility on green purchase behaviour ( Influencia de la credibilidad del greenfluencer en el comportamiento de compra de productos verdes )

Retricted access

Research article

First published 2023-02

The influence of greenfluencer credibility on green purchase behaviour ( Influencia de la credibilidad del greenfluencer en el comportamiento de compra de productos verdes )

Judith Cavazos-Arroyo, Alejandro Melchor-Ascencio

PsyEcology: Bilingual Journal of Environmental Psychology

Select article: The “greenfluence”: Following environmental influencers,parasocial relationships,and youth’s participation behavior

Retricted access

Research article

First published 2024-11

The “greenfluence”: Following environmental influencers,parasocial relationships,and youth’s participation behavior

Heleen Dekoninck, Desirée Schmuck

New Media & Society

Select article: More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers

Retricted access

Research article

First published 2021-11

More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers

Matthew Pittman, Annika Abell

Journal of Interactive Marketing

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