Search results: Sage Journals

Open accessResearch articleFirst published April, 2022

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Open accessResearch articleFirst published August, 2024

Nicole Doerr, Janus Porsild Hansen

International Journal of Comparative Sociology

Restricted accessResearch articleFirst published 2025

Mohammad Soliman, Sameh Fayyad, Bassam Samir Al-Romeedy [...]

Tourism and Hospitality Research

Open accessResearch articleFirst published July, 2025

Dinh Van Hoang, Nguyen Ngoc Ngan Anh, Nguyen Thi Xuan [...]

Sage Open

Restricted accessResearch articleFirst published November, 2021

Matthew Pittman, Annika Abell

Journal of Interactive Marketing

Open accessResearch articleFirst published 2025

Farah Shishan, Salman Majeed, Rawan Nimri [...]

Journal of Vacation Marketing

Open accessResearch articleFirst published September, 2025

Tripta Khurana, Sonia Pannu, Garima Dalal [...]

NMIMS Management Review

Open accessResearch articleFirst published January, 2026

Neringa Vilkaite-Vaitone, Ilona Skackauskiene

Sage Open

Restricted accessResearch articleFirst published March, 2018

Yuan Zhou, Meijuan Pan, Dillon K. Zhou [...]

The Journal of Environment & Development

Open accessResearch articleFirst published April, 2026

Qudus Olanrewaju Afolabi, Baruck Opiyo

Sage Open