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Articles (42)

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1-10 of 42 results for goal-framed messages

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Select article: Lateralized goal framing: How selective presentation impacts message effectiveness

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Research article

First published 2012-11

Lateralized goal framing: How selective presentation impacts message effectiveness

Michael McCormick, John J Seta

Journal of Health Psychology

Select article: Different Message-Framing for Different Direct Response Marketing Goals: Choice versus Attitude Formation

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Research article

First published 1998-5

Different Message-Framing for Different Direct Response Marketing Goals: Choice versus Attitude Formation

Gerald E. Smith, Paul D. Berger

Journal of Interactive Marketing

Select article: Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

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Research article

First published 2026-4

Is Scarcity Always Beneficial? Effects of Persuasive Cue Types in User-Generated Advertisements (UGAs) on Travelers’ Destination Interest

Ziqi Guo, Lilei Wang, Dogan Gursoy [...]

Journal of Travel Research

Select article: Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective

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Research article

First published 2020-3

Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective

Li Pan, Lu Lu, Dogan Gursoy

Journal of Hospitality & Tourism Research

Select article: The Effects of Message Framing on College Students' Career Decision Making

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Research article

First published 2007-08

The Effects of Message Framing on College Students' Career Decision Making

Denny P. Tansley, LaRae M. Jome, Richard F. Haase [...]

Journal of Career Assessment

Select article: Interactive Source and Message Effects in Persuasion

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First published 2010-4

Interactive Source and Message Effects in Persuasion

Wanda Siu

Perceptual and Motor Skills

Select article: An Experimental Examination of Framing Effects on Consumer Response to Cause Marketing Campaigns

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First published 2018-1

An Experimental Examination of Framing Effects on Consumer Response to Cause Marketing Campaigns

Sunitha T.R., Manoj Edward

IIM Kozhikode Society & Management Review

Select article: The Psychology of Savings: How Regulatory Focus of Financial Ads and Personal Savings Orientation Drive Saving Intentions

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Research article

First published 2025

The Psychology of Savings: How Regulatory Focus of Financial Ads and Personal Savings Orientation Drive Saving Intentions

Anju Gupta, Irfan Shamim, Tathagata Ghosh

Australasian Marketing Journal

Select article: The Psychology of Framing: How Everyday Language Shapes the Way We Think,Feel,and Act

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First published 2024-12

The Psychology of Framing: How Everyday Language Shapes the Way We Think,Feel,and Act

Stephen J. Flusberg, Kevin J. Holmes, Paul H. Thibodeau [...]

Psychological Science in the Public Interest

Select article: Keeping Safe versus Staying Healthy: The Effect of Regulatory Fit on Social Distancing

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Research article

First published 2020-10

Keeping Safe versus Staying Healthy: The Effect of Regulatory Fit on Social Distancing

Jiaqian Wang, Angela Y. Lee

Behavioral Science & Policy

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