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Articles (61)

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1-10 of 61 results for goal-derived categories

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Select article: Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Open access

Research article

First published 2021-12

Under the Umbrella: Goal-Derived Category Construction and Product Category Nesting

Johnny Boghossian, Robert J. David

Administrative Science Quarterly

Select article: Proximity to central tendency and usefulness in attaining goals as predictors of prototypicality for behaviour‐descriptive categories

Retricted access

Research article

First published 1991-03

Proximity to central tendency and usefulness in attaining goals as predictors of prototypicality for behaviour‐descriptive categories

Peter Borkenau

European Journal of Personality

Select article: Branding Strategies,Marketing Communication,and Perceived Brand Meaning: The Transfer of Purposive,Goal–Oriented Brand Meaning to Brand Extensions

Retricted access

Research article

First published 2005-07

Branding Strategies,Marketing Communication,and Perceived Brand Meaning: The Transfer of Purposive,Goal–Oriented Brand Meaning to Brand Extensions

Ingrid M. Martin, David W. Stewart, Shashi Matta

Journal of the Academy of Marketing Science

Select article: Using Cognitive Structures and Cognitive Dispositions to Analyse Values in Vocational Education

Free access

Research article

First published 1995-8

Using Cognitive Structures and Cognitive Dispositions to Analyse Values in Vocational Education

John Stevenson

Australian Journal of Education

Select article: Four Dimensions of Interpersonal Behavior

Retricted access

Research article

First published 1972-4

Four Dimensions of Interpersonal Behavior

A. Paul Hare

Psychological Reports

Select article: Memory for Category Information Is Idealized Through Contrast With Competing Options

Retricted access

Research article

First published 2010-2

Memory for Category Information Is Idealized Through Contrast With Competing Options

Tyler Davis, Bradley C. Love

Psychological Science

Select article: A Functional Classification for Artifacts from 19th and 20th Century Historical Sites

Retricted access

Research article

First published 1982-1

A Functional Classification for Artifacts from 19th and 20th Century Historical Sites

Roderick Sprague

North American Archaeologist

Select article: The economic case for conviction multiplicity

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Research article

First published 2023-10

The economic case for conviction multiplicity

Talia Fisher

The International Journal of Evidence & Proof

Select article: The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?

Retricted access

Research article

First published 2020-5

The Natural Monopoly Effect in Brand Purchasing: Do Big Brands Really Appeal to Lighter Category Buyers?

John Dawes

Australasian Marketing Journal

Select article: Capturing the complexity of audiovisual consumption through the top-down categorization of its platforms: Experimental evidence for a scientific,marketing and political agenda

Retricted access

Research article

First published 2025-12

Capturing the complexity of audiovisual consumption through the top-down categorization of its platforms: Experimental evidence for a scientific,marketing and political agenda

Julien Bouillé, Amélie Bellion

Recherche et Applications en Marketing (English Edition)

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