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1-6 of 6 results for goal gradient hypothesis

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Research article

First published 2006-2

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration,Illusionary Goal Progress,and Customer Retention

Ran Kivetz, Oleg Urminsky, Yuhuang Zheng

Journal of Marketing Research

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Research article

First published 2023-04

Stanley Frederick W. T. Lim, Qingchen Wang, Scott Webster

Production and Operations Management

Open access

Research article

First published 2025-2

Rishad Habib, David J. Hardisty, Katherine White [...]

Journal of Marketing Research

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Research article

First published 2011-5

Andrea Bonezzi, C. Miguel Brendl, Matteo De Angelis

Psychological Science

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Research article

First published 1968-12

Richard L. Patten

Psychological Reports

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Research article

First published 1996-1

Lorenzo Maffioli, Jeroen Steens, Ernest Pauwels [...]

Tumori Journal