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Articles (26)

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1-10 of 26 results for glocal strategy

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Select article: Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

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Research article

First published 2023-6

Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

Hannah S. Lee, Goksel Yalcinkaya, David A. Griffith

Journal of International Marketing

Select article: How to Go GloCal: Omni-Brand Orientation Framework

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Research article

First published 2022-12

How to Go GloCal: Omni-Brand Orientation Framework

Ellen Schmidt-Devlin, Ayşegül Özsomer, Casey E. Newmeyer

Journal of International Marketing

Select article: Bharti-Wal-Mart: A Glocalization Experience

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Research article

First published 2015-2

Bharti-Wal-Mart: A Glocalization Experience

Jonathan Matusitz

Journal of Asian and African Studies

Select article: Gang in translation: Official and vernacular representations of a “Roma” drug gang in Czechia

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Research article

First published 2022-8

Gang in translation: Official and vernacular representations of a “Roma” drug gang in Czechia

Crime,Media,Culture: An International Journal

Select article: Linking CSR strategy and brand image

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Review article

First published 2011-12

Linking CSR strategy and brand image

Paolo Popoli

Marketing Theory

Select article: Exploring English as an International Language – Curriculum,Materials and Pedagogical Strategies

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Research article

First published 2018-4

Exploring English as an International Language – Curriculum,Materials and Pedagogical Strategies

Zhichang Xu

RELC Journal

Select article: Refashioning Post-Cosmopolitan China: A Critical Discourse Analysis of Prada’s Use of China Women’s National Football Team Athletes as Brand Embodiments

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Research article

First published 2025

Refashioning Post-Cosmopolitan China: A Critical Discourse Analysis of Prada’s Use of China Women’s National Football Team Athletes as Brand Embodiments

Ling’ai Wang, Hanhan Xue, Joshua I. Newman

Communication & Sport

Select article: Challenges and Strategies of Teaching Qualitative Research in China

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Research article

First published 2016-2

Challenges and Strategies of Teaching Qualitative Research in China

Xiangming Chen

Qualitative Inquiry

Select article: Glocal gender identities in market places of transition: MARIANISMO and the consumption of the telenovela Rebelde

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Other

First published 2010-3

Glocal gender identities in market places of transition: MARIANISMO and the consumption of the telenovela Rebelde

Dannie Kjeldgaard, Kaj Storgaard Nielsen

Marketing Theory

Select article: ‘Glocality’ in play: Efforts and dilemmas in changing the model of the teacher for the Norwegian national framework for kindergartens

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Research article

First published 2015-11-5

‘Glocality’ in play: Efforts and dilemmas in changing the model of the teacher for the Norwegian national framework for kindergartens

Elin Eriksen Ødegaard

Policy Futures in Education

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