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1-10 of 703 results for global marketing authorization

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Select article: One Module to Many Submissions: Generating Global Marketing Authorization Applications

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First published 2000-7

One Module to Many Submissions: Generating Global Marketing Authorization Applications

Donna Morgan Murray, Susan M. Dansereau, Donna R. Park [...]

Therapeutic Innovation & Regulatory Science

Select article: Exploring the Marketing Program Antecedents of Performance in a Global Company

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Research article

First published 2004-12

Exploring the Marketing Program Antecedents of Performance in a Global Company

Janell D. Townsend, Sengun Yeniyurt, Z. Seyda Deligonul [...]

Journal of International Marketing

Select article: The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

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Research article

First published 2002-10

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

Shaoming Zou, S. Tamer Cavusgil

Journal of Marketing

Select article: Entrepreneurship and Marketing Strategy: The SME under Globalization

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Research article

First published 2000-6

Entrepreneurship and Marketing Strategy: The SME under Globalization

Gary Knight

Journal of International Marketing

Select article: Developing Global Segments and Forecasting Market Shares: A Simultaneous Approach Using Survey Data

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Research article

First published 2003-12

Developing Global Segments and Forecasting Market Shares: A Simultaneous Approach Using Survey Data

Manoj K. Agarwal

Journal of International Marketing

Select article: Convergence and Divergence: Developing a Semiglobal Marketing Strategy

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Research article

First published 2011-3

Convergence and Divergence: Developing a Semiglobal Marketing Strategy

Susan P. Douglas, C. Samuel Craig

Journal of International Marketing

Select article: Reinventing Authority: Embedded Knowledge Networks and the New Global Finance

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Research article

First published 2000-8

Reinventing Authority: Embedded Knowledge Networks and the New Global Finance

Timothy J Sinclair

Environment and Planning C: Politics and Space

Select article: Globalization,Marketing Resources,and Performance: Evidence From China

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Research article

First published 2005-01

Globalization,Marketing Resources,and Performance: Evidence From China

Xueming Luo, K. Sivakumar, Sandra S. Liu

Journal of the Academy of Marketing Science

Select article: Configural Advantage in Global Markets

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Research article

First published 2000-3

Configural Advantage in Global Markets

C. Samuel Craig, Susan P. Douglas

Journal of International Marketing

Select article: The Influence of Global Marketing Standardization on Performance

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Research article

First published 1992-4

The Influence of Global Marketing Standardization on Performance

Saeed Samiee, Kendall Roth

Journal of Marketing

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