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Research article

First published 2010-9

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

James Agarwal, Naresh K. Malhotra, Ruth N. Bolton

Journal of International Marketing

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Research article

First published 2003-7

Price-Based Global Market Segmentation for Services

Ruth N. Bolton, Matthew B. Myers

Journal of Marketing

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Research article

First published 1996-2

International direct marketing on the internet: Do internet users form a global segment?

Raj Mehta, Rajdeep Grewal, Eugene Sivadas

Journal of Interactive Marketing

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Research article

First published 1996-2

International direct marketing on the internet: Do internet users form a global segment?

Raj Mehta, Rajdeep Grewal, Eugene Sivadas

Journal of Interactive Marketing

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Research article

First published 2003-12

Developing Global Segments and Forecasting Market Shares: A Simultaneous Approach Using Survey Data

Manoj K. Agarwal

Journal of International Marketing

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Research article

First published 2007-03

Globalizing Restricted and Segmented Markets: Challenges to Theory and Values in Economic Sociology

Donald W. Light

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2016-3

A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization

Fabian Bartsch, Petra Riefler, Adamantios Diamantopoulos

Journal of International Marketing

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Case report

First published 2024

Royal Enfield’s Plan RE 2.0: Turbulence in Two-wheeler Market

Praveen Gupta

Asian Journal of Management Cases

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Research article

First published 2009-03

Globally Segmented Labor Markets: The Coming of the Greatest Boom and Bust,Without the Boom

John Asimakopoulos

Critical Sociology

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Research article

First published 1989-03

"Will a Global Marketing Strategy Work? An Energy Conservation Perspective"

Bronislaw J. Verhage, Lee D. Dahringer, Edward W. Cundiff

Journal of the Academy of Marketing Science

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