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Articles (64)

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1-10 of 64 results for global customer relationship management

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Select article: Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework

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Research article

First published 2011-3

Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework

V. Kumar, Sarang Sunder, B. Ramaseshan

Journal of International Marketing

Select article: Issues and Perspectives in Global Customer Relationship Management

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First published 2006-11

Issues and Perspectives in Global Customer Relationship Management

B. Ramaseshan, David Bejou, Subhash C. Jain [...]

Journal of Service Research

Select article: Managing customer behaviour dynamics in the multi-channel e-business environment: Enhancing customer relationship capital in the global hotel industry

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Research article

First published 2003-04

Managing customer behaviour dynamics in the multi-channel e-business environment: Enhancing customer relationship capital in the global hotel industry

Panos Louvieris, John Driver, Jan Powell-Perry

Journal of Vacation Marketing

Select article: How Do Multinational Suppliers Formulate Mechanisms of Global Account Coordination? An Integrative Framework and Empirical Study

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Research article

First published 2011-12

How Do Multinational Suppliers Formulate Mechanisms of Global Account Coordination? An Integrative Framework and Empirical Study

Tao (Tony) Gao, Linda Hui Shi

Journal of International Marketing

Select article: Performance Effects of Global Account Coordination Mechanisms: An Integrative Study of Boundary Conditions

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Research article

First published 2016-6

Performance Effects of Global Account Coordination Mechanisms: An Integrative Study of Boundary Conditions

Linda Hui Shi, Tao (Tony) Gao

Journal of International Marketing

Select article: Customer Relationship Management in Personal Computer Manufacturing Industry in Malaysia: An Empirical Study of Five Major Global Players

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Research article

First published 2010-10

Customer Relationship Management in Personal Computer Manufacturing Industry in Malaysia: An Empirical Study of Five Major Global Players

M. Saeed, Sanket Vij, T. S. Men

Asia-Pacific Journal of Management Research and Innovation

Select article: Perceived Fairness of Differential Customer Treatment

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Review article

First published 2013-2

Perceived Fairness of Differential Customer Treatment

Sabine Mayser, Florian von Wangenheim

Journal of Service Research

Select article: Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

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Research article

First published 2013-5

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

Select article: Creating Superior Customer Value in the Now Economy

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Research article

First published 2020-5

Creating Superior Customer Value in the Now Economy

Art Weinstein

Journal of Creating Value

Select article: Perceived Service Quality and Customer Trust

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Research article

First published 2008-02

Perceived Service Quality and Customer Trust

Andreas B. Eisingerich, Simon J. Bell

Journal of Service Research

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