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Research article

First published 2018-5

Global sport and consumer culture: An introduction

Richard Giulianotti, Dino Numerato

Journal of Consumer Culture

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Review article

First published 2012-9

Globalization,Consumer Tensions,and the Shaping of Consumer Culture in India

Giana M. Eckhardt, Humaira Mahi

Journal of Macromarketing

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Research article

First published 2019-3

Global Versus Local Consumer Culture: Theory,Measurement,and Future Research Directions

Jan-Benedict E.M. Steenkamp

Journal of International Marketing

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Research article

First published 2016-4

Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

Nitin Gupta

Psychological Reports

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Research article

First published 2016-6

The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global versus Local Consumer Culture Positioning

Stanford A. Westjohn, Mark J. Arnold, Peter Magnusson [...]

Journal of International Marketing

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Research article

First published 2012-3

Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

Stanford A. Westjohn, Nitish Singh, Peter Magnusson

Journal of International Marketing

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Research article

First published 2010-6

Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals between U.S. and Japanese Consumers

Shintaro Okazaki, Barbara Mueller, Charles R. Taylor

Journal of International Marketing

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Research article

First published 1999-1

Brand Positioning through Advertising in Asia,North America,and Europe: The Role of Global Consumer Culture

Dana L. Alden, Jan-Benedict E.M. Steenkamp, Rajeev Batra

Journal of Marketing

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Research article

First published 2015-6

Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture

Srinivas Durvasula, Steven Lysonski

Psychological Reports

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Research article

First published 2004-12

Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation

T. Bettina Cornwell, Judy Drennan

Journal of Macromarketing

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