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1-4 of 4 results for global brand purchase likelihood

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Select article: Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

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Research article

First published 2008-12

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras

Journal of International Marketing

Select article: The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

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Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

Select article: Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective

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Research article

First published 2018-12

Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective

Komal Nagar, Paramdeep Kour

FIIB Business Review

Select article: How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

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Research article

First published 2025-2

How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?

Xinyu Chang, Hualu Zheng, Shuai Yang [...]

Journal of Interactive Marketing

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