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1-6 of 6 results for global brand licensing

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Retricted access

Research article

First published 2013-9

Brand Licensing: What Drives Royalty Rates?

Satish Jayachandran, Peter Kaufman, V. Kumar [...]

Journal of Marketing

Retricted access

Research article

First published 2022-3

Dario Lolli

Media,Culture & Society

Retricted access

Research article

First published 2007-07

Jennifer M. Proffitt, Djung Yune Tchoi, Matthew P. McAllister

Journal of Communication Inquiry

Retricted access

Case report

First published 2018-3

M. Shakeel S. Jajja, Syed Zahoor Hassan

Asian Journal of Management Cases

Retricted access

Case report

First published 2007-12

Des Laffey

Journal of Information Technology

Free access

Research article

First published 2004-10

Jagdish Sheth

Vikalpa: The Journal for Decision Makers