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1-4 of 4 results for global brand halo

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Research article

First published 2020-9

Lit Up or Dimmed Down? Why,When,and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

Vasileios Davvetas, Adamantios Diamantopoulos, Lucy Liu

Journal of International Marketing

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Research article

First published 2012-3

Thomas J. Madden, Martin S. Roth, William R. Dillon

Journal of International Marketing

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Article commentary

First published 2019-3

Lisa Ann Richey

Dialogues in Human Geography

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Research article

First published 2016-6

Richard Lee, Larry Lockshin, Luke Greenacre

Journal of International Marketing