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1-10 of 360 results for global advertising

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Select article: Advertising in the global age

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Other

First published 2008-08

Advertising in the global age

Jean K. Chalaby

Global Media and Communication

Select article: Global vs Local Advertising in Taiwan

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Research article

First published 1997-06

Global vs Local Advertising in Taiwan

Vijay Krishna, Reuyling Chuang, Catherine Axinn

International Communication Gazette

Select article: Globalizing male attractiveness: Advertising in men’s lifestyle magazines in India

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Research article

First published 2021-4

Globalizing male attractiveness: Advertising in men’s lifestyle magazines in India

Suman Mishra

International Communication Gazette

Select article: Cracking under pressure: current trends in the global advertising industry

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Research article

First published 2020-2

Cracking under pressure: current trends in the global advertising industry

John Sinclair

Media International Australia

Select article: Globalization,creative alliance and self-Orientalism: Negotiating Japanese identity within Asics global advertising production

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Research article

First published 2019-1

Globalization,creative alliance and self-Orientalism: Negotiating Japanese identity within Asics global advertising production

Koji Kobayashi, Steven J Jackson, Michael P Sam

International Journal of Cultural Studies

Select article: Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

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Research article

First published 2025

Global Engagement and Learning in Advertising Education: Review of AAA Special Topic Session on Study Abroad and Virtual Exchange Programs

Sydney Chinchanachokchai, Fang Yang, Anan Wan [...]

Journal of Advertising Education

Select article: Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

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Research article

First published 2011-9

Consumer World-Mindedness and Attitudes toward Product Positioning in Advertising: An Examination of Global versus Foreign versus Local Positioning

Edwin J. Nijssen, Susan P. Douglas

Journal of International Marketing

Select article: Decoding the Globe: Globalism,Advertising,and Corporate Practice

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Research article

First published 1997-2

Decoding the Globe: Globalism,Advertising,and Corporate Practice

Patrick McHaffie

Environment and Planning D: Society and Space

Select article: Advertising Education in Japan: Challenges in the Age of Globalization

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Research article

First published 2019-11

Advertising Education in Japan: Challenges in the Age of Globalization

Mariko Morimoto

Journal of Advertising Education

Select article: A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

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Research article

First published 2010-6

A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness

Jana Möller, Martin Eisend

Journal of International Marketing

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