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Editorial

First published 2020-11

Don’t Forget About the Frontline Employee During the COVID-19 Pandemic: Preliminary Insights and a Research Agenda on Market Shocks

Clay M. Voorhees, Paul W. Fombelle, Sterling A. Bone

Journal of Service Research

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Other

First published 2011-1

Relationship marketing in the casino industry

Catherine Prentice, Brian King

Journal of Vacation Marketing

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Research article

First published 2012-3

Service Sweethearting: Its Antecedents and Customer Consequences

Michael K. Brady, Clay M. Voorhees, Michael J. Brusco

Journal of Marketing

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Research article

First published 2012-11

Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?

Jeroen Schepers, Tomas Falk, Ko de Ruyter [...]

Journal of Marketing

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Research article

First published 2022-5

Safeguarding in Australia’s new disability markets: Frontline workers’ perspectives

Natasha Cortis, Georgia Van Toorn

Critical Social Policy

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Research article

First published 2020-2

When Sales Becomes Service: The Evolution of the Professional Selling Role and an Organic Model of Frontline Ambidexterity

Douglas E. Hughes, Jessica L. Ogilvie

Journal of Service Research

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Research article

First published 2016-8

When Frontline Employee Behavior Backfires

Dora E. Bock, Judith Anne Garretson Folse, William C. Black

Journal of Service Research

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Research article

First published 2023-8

Cultivating Effective Marketing Student Teams: Making Instructors’ Tacit Theories Visible

Sophie Lindsay, Peter Wagstaff, Colin Jevons [...]

Journal of Marketing Education

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Research article

First published 2023-6

Immigrant Legal Status among Essential Frontline Workers in the United States during the COVID-19 Pandemic Era

Ryan Allen, Jose D. Pacas, Zoe Martens

International Migration Review

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Research article

First published 2015-11

What Every CEO Needs to Know about Digital Marketing

Brian O’Connor

Journal of Creating Value

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