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Articles (44)

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1-10 of 44 results for frequency effects of advertising

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Select article: An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

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Research article

First published 2019-6

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam

Journal of Marketing Research

Select article: How Advertising Frequency Can Work to Build Online Advertising Effectiveness

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Research article

First published 2000-7

How Advertising Frequency Can Work to Build Online Advertising Effectiveness

Gerard Broussard

International Journal of Market Research

Select article: Implicit Memory for Radio Advertising

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Research article

First published 1998-12

Implicit Memory for Radio Advertising

Timothy J. Perfect, Alex Edwards

Psychological Reports

Select article: Buy What is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising

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Research article

First published 2013-9

Buy What is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising

Rui Huang, Muzhe Yang

Journal of Public Policy & Marketing

Select article: Imprecise Frequency Descriptors and the Miscomprehension of Prescription Drug Advertising: Public Policy and Regulatory Implications

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Research article

First published 1999-4

Imprecise Frequency Descriptors and the Miscomprehension of Prescription Drug Advertising: Public Policy and Regulatory Implications

Joel J. Davis

Journal of Technical Writing and Communication

Select article: Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

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Research article

First published 2016-8

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Navdeep S. Sahni

Journal of Marketing Research

Select article: Science in advertising: uses and consumptions in the Italian press

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Research article

First published 2006-04

Science in advertising: uses and consumptions in the Italian press

Nico Pitrelli, Federica Manzoli, Barbara Montolli

Public Understanding of Science

Select article: A Household-Level Television Advertising Exposure Model

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Research article

First published 1997-8

A Household-Level Television Advertising Exposure Model

Makoto Abe

Journal of Marketing Research

Select article: Advertising's Impact on Category Substitution

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Research article

First published 1994-11

Advertising's Impact on Category Substitution

Brian Wansink

Journal of Marketing Research

Select article: Beyond Exposure: Interactive Television and the New Media Currency

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Research article

First published 2002-11

Beyond Exposure: Interactive Television and the New Media Currency

Mark Balnaves, Duane Varan

Media International Australia

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