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Articles (58)

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1-10 of 58 results for four eras of marketing

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Select article: A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

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Research article

First published 2020-2

A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing

Laurent Busca, Laurent Bertrandias

Journal of Interactive Marketing

Select article: The Myth of the Marketing Revolution

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Research article

First published 2007-03

The Myth of the Marketing Revolution

D. G. Brian Jones, Alan J. Richardson

Journal of Macromarketing

Select article: The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise

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Research article

First published 2021-3

The Five Stages of the Macromarketing Field of Study: From Raison D’etre to Field of Significant Promise

Shelby D. Hunt, Ashley Hass, Kerry T. Manis

Journal of Macromarketing

Select article: Free movement of people and capital and the standard of transnational academic mobility: Principles of governance in the European Research Area

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Research article

First published 2018-11

Free movement of people and capital and the standard of transnational academic mobility: Principles of governance in the European Research Area

Regula Julia Leemann

European Educational Research Journal

Select article: Macromarketing as a Pillar of Marketing Thought

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Research article

First published 2006-12

Macromarketing as a Pillar of Marketing Thought

William L. Wilkie, Elizabeth S. Moore

Journal of Macromarketing

Select article: Marketplace Activism

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Research article

First published 2009-03

Marketplace Activism

Blaine J. Branchik, Judy Foster Davis

Journal of Macromarketing

Select article: The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

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Research article

First published 2024-12

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Janna M. Parker, Kevin W. James, Britton R. Leggett [...]

Journal of Marketing Education

Select article: Development and Change in Swedish Municipal Adult Education: Occupational Life History Studies and Four Genealogies of Context

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Research article

First published 2007-12

Development and Change in Swedish Municipal Adult Education: Occupational Life History Studies and Four Genealogies of Context

Ingrid Henning Loeb

Policy Futures in Education

Select article: Institutional Norms and the Institutionalization of Macromarketing: Historical Insights,the Long Macro View,and Service-Dominant Logic

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Research article

First published 2020-9

Institutional Norms and the Institutionalization of Macromarketing: Historical Insights,the Long Macro View,and Service-Dominant Logic

Shelby D. Hunt

Journal of Macromarketing

Select article: An Analysis of Efficiency-Profitability Relationship

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Research article

First published 2014-6

An Analysis of Efficiency-Profitability Relationship

Sumninder Kaur Bawa, Navjeet Kaur

Paradigm: A Management Research Journal

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