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Articles (32)

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1-10 of 32 results for foreignization versus domestication

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Select article: Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

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Research article

First published 2017-3

Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Luping Sun, Xiaona Zheng, Meng Su [...]

Journal of International Marketing

Select article: Leveraging Interfirm Relationships in China: Western Relational Governance or Guanxi ? Domestic Versus Foreign Firms

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Research article

First published 2020-12

Leveraging Interfirm Relationships in China: Western Relational Governance or Guanxi ? Domestic Versus Foreign Firms

Zhaofang Chu, Fujun Lai, Linlin Wang

Journal of International Marketing

Select article: Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

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Research article

First published 2024-9

Coach Versus Goldlion: The Effect of Socially Versus Personally Oriented Motives on Consumer Preference for Foreign and Domestic Masstige Brands in Emerging Markets

Zhe Zhang, Alex Yao, Zhiyong Yang

Journal of International Marketing

Select article: The Perceptual Shock of Qatar Foreign Policy in 2017 Crisis: Systemic Factors,Regional Struggles Versus Domestic Variables

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Research article

First published 2021-3

The Perceptual Shock of Qatar Foreign Policy in 2017 Crisis: Systemic Factors,Regional Struggles Versus Domestic Variables

Hazal Muslu El Berni

Contemporary Review of the Middle East

Select article: Translation – Domestic Versus Foreign? Commentary on ‘(Im)possible Translations: Challenging Therapeutic Authority Through Textual Practices’ by Alexandra Zavos

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Other

First published 2005-03

Translation – Domestic Versus Foreign? Commentary on ‘(Im)possible Translations: Challenging Therapeutic Authority Through Textual Practices’ by Alexandra Zavos

Amélie Noack

Group Analysis

Select article: Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion

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Research article

First published 2023-10

Consumer Response to Patriotic Ads for Domestic Versus Foreign Brands in Contexts of International Sporting Events: The Role of National Identity Activation and Group Emotion

Jinyoung Jinnie Yoo, Dongwon Choi, Hyejin Bang

Communication & Sport

Select article: Our Apples are Healthier than your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products

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Research article

First published 2016-6

Our Apples are Healthier than your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products

Justina Gineikiene, Bodo B. Schlegelmilch, Ruta Ruzeviciute

Journal of International Marketing

Select article: International Expansion and Firm Growth in Domestic Markets: Family Versus Non-Family Firms

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Research article

First published 2022-6

International Expansion and Firm Growth in Domestic Markets: Family Versus Non-Family Firms

Fabio Zona, Mariasole Bannò, Graziano Coller

Family Business Review

Select article: Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India,Japan,and the United States

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Research article

First published 2016-9

Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic Multinational Corporations in India,Japan,and the United States

Bernhard Swoboda, Johannes Hirschmann

Journal of International Marketing

Select article: Careers in Foreign-Owned Firms in Japan

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Research article

First published 2007-4

Careers in Foreign-Owned Firms in Japan

Hiroshi Ono

American Sociological Review

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