You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (141)

Journals (0)

1-10 of 141 results for firm-initiated communications

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Managing Firm Social Media Communications Around Fast-Paced Product Launches

Retricted access

Research article

First published 2026

Managing Firm Social Media Communications Around Fast-Paced Product Launches

Olga Ungureanu, Rutger van Oest, Koen Pauwels

Journal of Interactive Marketing

Select article: Are Product Returns a Necessary Evil? Antecedents and Consequences

Retricted access

Research article

First published 2009-5

Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar

Journal of Marketing

Select article: The Relationship Between Shareholder Wealth Effects,Diversity,and Publicity as a Marketing Strategy

Retricted access

Research article

First published 2005-10

The Relationship Between Shareholder Wealth Effects,Diversity,and Publicity as a Marketing Strategy

Vivek K. Pandey, Kevin J. Shanahan, Scott W. Hansen

Journal of the Academy of Marketing Science

Select article: Achieving Marketing Objectives through Social Sponsorships

Retricted access

Research article

First published 2006-10

Achieving Marketing Objectives through Social Sponsorships

Carolyn J. Simmons, Karen L. Becker-Olsen

Journal of Marketing

Select article: Measuring and Managing Consumer Sentiment in an Online Community Environment

Retricted access

Research article

First published 2015-10

Measuring and Managing Consumer Sentiment in an Online Community Environment

Christian Homburg, Laura Ehm, Martin Artz

Journal of Marketing Research

Select article: Signaling Corporate Strategy in IPO Communication

Retricted access

Research article

First published 2008-01

Signaling Corporate Strategy in IPO Communication

Hongzhi Gao, Jenny Darroch, Damien Mather [...]

International Journal of Business Communication

Select article: Blogs and wikis

Retricted access

Research article

First published 2006-12

Blogs and wikis

Ruth Ward

Business Information Review

Select article: Customer Uncertainty following Downsizing: The Effects of Extent of Downsizing and Open Communication

Retricted access

Research article

First published 2012-5

Customer Uncertainty following Downsizing: The Effects of Extent of Downsizing and Open Communication

Christian Homburg, Martin Klarmann, Sabine Staritz

Journal of Marketing

Select article: Corporate Use of Social Media After ESG Incidents

Retricted access

Research article

First published 2025-9

Corporate Use of Social Media After ESG Incidents

Jingchuan Pu, Hongyu Shan, Tao Yuan

Production and Operations Management

Select article: Employee Primacy and Corporate Slogans in Japanese and American Firms’ Communication in Times of Crisis

Retricted access

Research article

First published 2020-1

Employee Primacy and Corporate Slogans in Japanese and American Firms’ Communication in Times of Crisis

Derek Lehmberg, Chanchai Tangpong

International Journal of Business Communication

1
2
3
•••
15
10 / page

Article type

Publication date

Subjects

Access