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Articles (1212)

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1-10 of 1212 results for firm market value

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Select article: The Effect of Abnormal Marketing and Capital Expenditure on Firm Value

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Research article

First published 2024

The Effect of Abnormal Marketing and Capital Expenditure on Firm Value

Adrian Teja, Safriyana Safriyana, Steven Darmawan [...]

Global Business Review

Select article: Effect of R&D and Advertisement on the Market Value of Firm: Evidences from Indian Firms

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Research article

First published 2023

Effect of R&D and Advertisement on the Market Value of Firm: Evidences from Indian Firms

Jai Kamal, Sanjay Kumar Singh

Vision: The Journal of Business Perspective

Select article: Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

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Research article

First published 2016-8

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Alexander Edeling, Marc Fischer

Journal of Marketing Research

Select article: Product Diversification and Market Value of Large International Firms: A Macroenvironmental Perspective

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Research article

First published 2014-12

Product Diversification and Market Value of Large International Firms: A Macroenvironmental Perspective

Tianjiao Qiu

Journal of International Marketing

Select article: The Firm Value and Marketing Intensity Decision in Conditions of Financial Constraint: A Comparative Study of the United States and Latin America

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Research article

First published 2020-9

The Firm Value and Marketing Intensity Decision in Conditions of Financial Constraint: A Comparative Study of the United States and Latin America

Walter Palomino-Tamayo, Juan Timana, Julio Cerviño

Journal of International Marketing

Select article: When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

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Research article

First published 2010-12

When do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

D. Eric Boyd, Rajesh K. Chandy, Marcus Cunha

Journal of Marketing Research

Select article: How Does Corporate Structure Affect the Value of Firms in Emerging Markets? Evidence from Korea *

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Research article

First published 2011-12

How Does Corporate Structure Affect the Value of Firms in Emerging Markets? Evidence from Korea *

Jae-Seung Baek

International Area Studies Review

Select article: Nexus Between Debt Financing and Market Value Moderated by Firm Size: Panel Data Evidence from India

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Research article

First published 2024-11

Nexus Between Debt Financing and Market Value Moderated by Firm Size: Panel Data Evidence from India

Rajesh Desai

Vision: The Journal of Business Perspective

Select article: Investor Protection and the Substitution Effect of Corporate Governance and Product Market Competition on Firm Value

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Research article

First published 2022-7

Investor Protection and the Substitution Effect of Corporate Governance and Product Market Competition on Firm Value

Joseph R. Rakestraw

Journal of Accounting,Auditing & Finance

Select article: Marketing Alliances,Firm Networks,and Firm Value Creation

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Research article

First published 2009-9

Marketing Alliances,Firm Networks,and Firm Value Creation

Vanitha Swaminathan, Christine Moorman

Journal of Marketing

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