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Research article

First published 1983-4

Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical Study

Richard N. Cardozo, David K. Smith

Journal of Marketing

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Research article

First published 1978-4

Theory of Financial Intermediation: A Portfolio Approach

Ramesh Gupta

Vikalpa: The Journal for Decision Makers

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Research article

First published 1993-6

Portfolio Theory and Nonprofit Financial Stability

Bruce R. Kingma

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 1985-9

On the Use of Financial Portfolio Theory in Marketing Decisions: A Reply to Devinney,Stewart,and Shocker

Richard N. Cardozo, David K. Smith

Journal of Marketing

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Review article

First published 2020-7

The Impact of Financial Crises on the Asset Allocation: Classical Theory Versus Behavioral Theory

Amen Aissi Harzallah, Mouna Boujelbene Abbes

Journal of Interdisciplinary Economics

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Research article

First published 2011-5

Balancing Risk and Return in a Customer Portfolio

Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt [...]

Journal of Marketing

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Other

First published 1997-03

Portfolio Theory and Nonprofit Financial Stability: A Comment and Extension

Marc Jegers

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2019-2

The Impact of Revenue Diversification on Nonprofit Financial Health: A Meta-analysis

ChiaKo Hung, Mark A. Hager

Nonprofit and Voluntary Sector Quarterly

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Research article

First published 2024-3

Optimal selection of manufacturing enterprise financialization based on simulated annealing investment portfolio theory

Hanqi Yang, Xiaoyu Wang

Journal of Computational Methods in Sciences and Engineering

Free access

Research article

First published 2014-5

On the Optimization of Investment Strategies in the Context of Virtual Financial Market by the Individual Approach to Risk

Jonas Mockus, Igor Katin, Joana Katina

Informatica: An International Journal of Computing and Informatics

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