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1-10 of 99 results for festival marketing

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Select article: Tourism Marketing: A Game Theory Tool for Application in Arts Festivals

Retricted access

Research article

First published 2012-2

Tourism Marketing: A Game Theory Tool for Application in Arts Festivals

Ciná Van Zyl

Tourism Economics

Select article: The Status of the Marketing Concept Among Festival Organizers

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Research article

First published 1995-04

The Status of the Marketing Concept Among Festival Organizers

Teri L. Mayfield, John L. Crompton

Journal of Travel Research

Select article: Sustainability of a national arts festival

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Research article

First published 2018-8

Sustainability of a national arts festival

Chris van Heerden, Melville Saayman

Tourism Economics

Select article: Market,Fair and Festival

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Research article

First published 1972-06

Market,Fair and Festival

Michel Pierssens, Sally Bradshaw

Diogenes

Select article: City festivals: creativity and control in staged urban experiences

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Research article

First published 2011-10

City festivals: creativity and control in staged urban experiences

Marjana Johansson, Jerzy Kociatkiewicz

European Urban and Regional Studies

Select article: Inheritance and Dissemination of Cultural Collective Memory: An Analysis of a Traditional Festival

Open access

Research article

First published 2020-1

Inheritance and Dissemination of Cultural Collective Memory: An Analysis of a Traditional Festival

Zhenjie Liao, Guangquan Dai

Sage Open

Select article: A study of geographical distance groups on length of visitors’ stay at local food festival destinations

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Research article

First published 2014-4

A study of geographical distance groups on length of visitors’ stay at local food festival destinations

Kwang-Ho Lee, Amanda C Alexander, Dae-Young Kim

Journal of Vacation Marketing

Select article: Who goes to events: A comparative analysis of the profile characteristics of visitors to four South Island events in New Zealand

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Research article

First published 2000-07

Who goes to events: A comparative analysis of the profile characteristics of visitors to four South Island events in New Zealand

Rachael Nicholson, Douglas G. Pearce

Journal of Vacation Marketing

Select article: Culinary Tourism Supply Chains: A Preliminary Examination

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Research article

First published 2008-02

Culinary Tourism Supply Chains: A Preliminary Examination

Stephen L. J. Smith, Honggen Xiao

Journal of Travel Research

Select article: Segmentation in Action: A Classroom Game for Event Design and Policy Alignment

Open access

Research article

First published 2025

Segmentation in Action: A Classroom Game for Event Design and Policy Alignment

Annamarie D. Sisson

Journal of Hospitality & Tourism Cases: An International Case Journal

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