Sage Journals: Discover world-class research

Retricted access

Research article

First published 2018-12

The Impact of Gender Expression on Female Athlete Endorser Effectiveness

Heidi M. Parker, Michael T. Mudrick, Janet S. Fink

Sport Marketing Quarterly

Retricted access

Research article

First published 1998-3

Recognition of Athlete-Endorsed Sports Products

David K. Stotlar, Frank R. Veltri, R. Viswanathan

Sport Marketing Quarterly

Retricted access

Research article

First published 2025-2

The Role of Gender in Evaluating Athletes’ Endorsements of Corporate Social Advocacy Initiatives

Kenon A. Brown, Joshua R. Jackson, Mackenzie Quick [...]

Communication & Sport

Retricted access

Research article

First published 1998-9

A Content Analysis of Television Consumer Advertising during the 1996 and 1997 NCAA Final Four Basketball Tournaments

Toni J. Wyatt, Leah McCullough, Wade Wolgemuth

Sport Marketing Quarterly

Retricted access

Research article

First published 1997-11

ONCE UPON A SUBCULTURE

Nancy E. Spencer

Journal of Sport and Social Issues

Open access

Research article

First published 2022-7

A Latent Class Approach to Understanding Associations between Sports Participation,Substance Use,Dismissive Attitudes,and Sexual Violence Perpetration among High School Athletes

Katherine M. Ingram, Kathleen C. Basile, Ruth Leemis [...]

Journal of Interpersonal Violence

Retricted access

Research article

First published 2009-1

Association Between Previous Concussion History and Symptom Endorsement During Preseason Baseline Testing in High School and Collegiate Athletes

Johna K. Register-Mihalik, Jason P. Mihalik, Kevin M. Guskiewicz

Sports Health: A Multidisciplinary Approach

Retricted access

Research article

First published 2013-8

Femininity,Childhood and the Non-Making of a Sporting Celebrity: The Beth Tweddle Case

Rachel Lara Cohen

Sociological Research Online

Open access

Abstract

First published 2022-5

Pluralistic Ignorance in Concussion Reporting Among Student- Athletes

Paul D. Berkner, Haley T. Driscoll, Gregory F. Marchetti [...]

Orthopaedic Journal of Sports Medicine

Retricted access

Research article

First published 2019-12

Expertise and Non-binary Bodies: Sex,Gender and the Case of Dutee Chand

Madeleine Pape

Body & Society

Search results