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Research article

First published 2022-11

Beauty Types of Female Advertising Models in Asia

Pornchanoke Tipgomut, Leonard J Paas, Angela McNaught

International Journal of Market Research

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Research article

First published 2026-4

Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes

Javier A. Sánchez-Torres, Carolina López Correa, Francisco-Javier Arroyo-Cañada [...]

Communication & Sport

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Research article

First published 2022-11

Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis

Nicolas Hamelin, Sameh Al-Shihabi, Sara Quach [...]

Australasian Marketing Journal

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Research article

First published 1983-3

Applying Social Learning Theory to Advertising

Joan Lunz

South African Journal of Psychology

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Research article

First published 2019-9

The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

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Research article

First published 2020-01

Age preferences for advertisement models differ by their gender / Las preferencias de edad de los modelos publicitarios varían en función del sexo del modelo

Sigal Tifferet, Shai Dror, Shahar David

International Journal of Social Psychology: Revista de Psicología Social

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Research article

First published 2014-7

Deconstructing College Students’ Perceptions of Thin-Idealized Versus Nonidealized Media Images on Body Dissatisfaction and Advertising Effectiveness

Ui-Jeen Yu

Clothing and Textiles Research Journal

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First published 2008-04

Is Mom Still Doing It All? Reexamining Depictions of Family Work in Popular Advertising

Bryan K. Robinson, Erica Hunter

Journal of Family Issues

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Research article

First published 1997-12

Racial and Gender Biases in Magazine Advertising

S. Plous, Dominique Neptune

Psychology of Women Quarterly

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First published 2003-5

Female Gender Images in Adolescent Magazine Advertising

Julie Napoli, Marie Murgolo-Poore, Ian Boudville

Australasian Marketing Journal

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