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Research article

First published 2008-09

Perceptions of Price Fairness

Robert Gielissen, Chris E. Dutilh, Johan J. Graafland

Business & Society

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Research article

First published 2019-8

Price Fairness in the Era of the Sharing Economy

Robin Chark

Cornell Hospitality Quarterly

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Research article

First published 2025-7-03

Algorithms of (un)fairness – Is personalized pricing fair game or foul play?

Martin Ohlwein, Pascal Bruno

International Journal of Market Research

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Research article

First published 2013-10

OPEC “Fair Price” Pronouncements and the Market Price of Crude Oil

Celso Brunetti, Bahattin Buyukgahin, Michel A. Robe [...]

The Energy Journal

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Research article

First published 2013-3

Price Fairness of Airline Ancillary Fees

Jin Young Chung, James F. Petrick

Journal of Travel Research

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Research article

First published 2016-12

Examining the Role of Price Fairness in Sport Consumer Ticket Purchase Decisions

Stephen L. Shapiro, Brendan Dwyer, Joris Drayer

Sport Marketing Quarterly

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Research article

First published 2025-8

Consumer Reactions to Drip Pricing: The Moderating Effect of Price Fairness in the Sharing Economy Accommodation

Emi Moriuchi, Samantha Murdy

Cornell Hospitality Quarterly

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Research article

First published 2015-7

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto

Journal of Marketing

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Research article

First published 2026

Blended Pricing and Fairness Perceptions: Managing Intrastay Rate Variability in Hotel Bookings

Jennifer Hyun Kim, Youjae Yi

Cornell Hospitality Quarterly

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Research article

First published 2005-01

Customers’ Reactions to Price Increases: Do Customer Satisfaction and Perceived Motive Fairness Matter?

Christian Homburg, Wayne D. Hoyer, Nicole Koschate

Journal of the Academy of Marketing Science

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