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Retricted access

Research article

First published 2010-2

Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality

NG Sharon

Journal of Marketing Research

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Review article

First published 2012-5

I-states-as-objects-analysis (ISOA): Extensions of an approach to studying short-term developmental processes by analyzing typical patterns

Lars R. Bergman, Jari-Erik Nurmi, Alexander A. von Eye

International Journal of Behavioral Development

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Research article

First published 2015-11

Reliability of measurements of the extension-flexion ratio with surface EMG

Dariusz Czaprowski, Aleksandra Kolwicz, Anna Afeltowicz [...]

Journal of Back and Musculoskeletal Rehabilitation

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Research article

First published 1991-2

A Process-Tracing Study of Brand Extension Evaluation

David M. Boush, Barbara Loken

Journal of Marketing Research

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Research article

First published 1998-11

The Effects of Extensions on Brand Name Dilution and Enhancement

Zeynep Gürhan-Canli, Durairaj Maheswaran

Journal of Marketing Research

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Case report

First published 2021-10

Submitral Aneurysm Presenting as Pulsating Epigastric Mass—Diagnostic and Surgical Considerations

Rajesh Kumar Ramaswamy, Ramyashri Chandresekaran, Anitha Chandrasekhar [...]

World Journal for Pediatric and Congenital Heart Surgery

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Research article

First published 1993-7

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Barbara Loken, Deborah Roedder John

Journal of Marketing

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Case report

First published 2017-10

Extensive brain masses and cavitary lung lesions associated with toxoplasmosis and acquired immunodeficiency syndrome

Folusakin Ayoade, John Todd, Firas Al-Delfi [...]

International Journal of STD & AIDS

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Research article

First published 2021-11

Is HUGO still the BOSS? Investigating the reciprocal effects of brand extensions on brand personality of luxury brands

Ian Phau, Insa-Mascha Matthiesen, Anwar Sadat Shimul

Australasian Marketing Journal

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Research article

First published 2013-6

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained

Keisha M. Cutright, James R. Bettman, Gavan J. Fitzsimons

Journal of Marketing Research

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